Tuesday, February 23, 2010

When It Reigns It Pours

Come March 1, America's oldest flour company will have launched its newest products. King Arthur Flour’s new line of gluten-free mixes and ingredients includes Gluten Free Multi-Purpose Flour for scratch baking, along with seven convenience mixes: Gluten Free Bread, Pizza Crust, Cookie, Brownie, Chocolate Cake, Muffin and Pancake mixes.

“We wanted to create gluten-free mixes that would not only meet the same high standards we apply to all of our products in terms of flavor and texture, but also reflect the highest standards of gluten- and allergen-free certification,” said King Arthur Flour Marketing Director Tom Payne in a statement. “We’ve brought to bear our more than two centuries of experience in baking and recipe development, toiling in our test kitchen for over two years to combine the best gluten-free ingredients in novel ways that result in gluten-free baking mixes of superior quality, consistency and taste.”

The baking mixes from King Arthur Flour, which was founded in 1790, are third-party certified by the Gluten-Free Certification Organization. In addition, they are produced in a dedicated allergen-free facility, guaranteed to be free of the top eight most common food allergens. They are also certified Kosher.

Suggested retail prices range from $4.99 to $6.99. The products will be available for purchase online at the company's website on March 1 and soon thereafter at food retailers nationwide.
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