RXBAR is entering the hot cereal category with the launch of new RX A.M. Oats. RX A.M. Oats are made with the same core ingredients found in RXBAR and RX Nut Butter products - egg whites, fruits and nuts - with the addition of gluten-free oats. RX A.M. Oats are available in three flavors: Maple, Apple Cinnamon and Chocolate. Consumers can prepare the single-serve cups in one of three ways: with hot water, in the microwave or as overnight oats.
Simple Mills' certified gluten-free Soft Baked Almond Flour Bars will be available this fall in Dark Chocolate Almond, Chunky Peanut Butter, Nutty Banana Bread and Spiced Carrot Cake varieties. The bars have a soft-baked texture with chunks of almonds, coconuts, flax seeds, chia seeds, carrots, bananas and raisins. The line will be sold at Whole Foods, Sprouts, Amazon and other grocers.
Veggies Made Great by Garden Lites has added two Veggie Cakes varieties and three new Frittatas. The Superfood Veggie Cake now comes in Butternut Squash and Broccoli Cheddar, and the Frittatas in Spinach Egg White, Veggie Bacon & Potato, and Mushroom & 3 Cheese Egg White.
Brewery Ommegang announced the introduction of Project Cider, a new initiative intended to explore the intersection of European and American cider traditions. The line debuts with two varieties: Dry and Rosé. The ciders will be offered year-round on draft and in 4-packs of 12 oz. cans.