Monday, April 19, 2010
UPDATE: 4/28/10 @11:14 p.m.: Congratulations to reader Nina, whose name was selected at random as the winner of the giveaway. Thanks to all who entered.
Since childhood, native Philadelphian Elizabeth Stein strived to be a healthy eater, but has long had a soft spot for homemade baked goods. While pursuing a career as a holistic nutrition counselor at the Institute for Integrative Nutrition, she learned about the connection between what you eat and how you feel; how sugar, wheat and dairy (the key ingredients of her favorite treats) can negatively impact health. With her enthusiasm for sweet treats diminished, she sought to create a better option. Her mission was to recreate homemade baked goods using ingredients that were not just "healthy" but actually beneficial for the body, filled with vitamins, minerals and nutrients.
In September 2009, she launched purely elizabeth, a line of gluten-free and vegan baking mixes made with whole grains and “superfoods” (hemp, flax and chia seeds) and also free of sugar and dairy. The company’s products include Ultimate Cacao Muffin Mix, Blueberry Maple Muffin Mix, Apple Spice Muffin Mix and Perfect Pancake Mix. The products are packaged on equipment used exclusively for gluten-free products. All of the raw ingredients come certified by her suppliers to be free of gluten.
The mixes are available locally in Philadelphia at Essene Market, Healthy Bites and Milk & Honey Market, in Jenkintown at Curds & Whey, and in Dresher at Shop n' Bag. They can also be ordered at purely elizabeth’s website, with flat-rate $4.95 shipping.
Elizabeth has generously offered a Gluten-Free Gift Sampler, containing one package of each mix, to give away to a lucky Gluten Free Philly reader. To enter the giveaway, leave a comment to this post about the one purely elizabeth mix that you’d most like to try.
Some brief guidelines: (1) please do not enter unless you or a family member is on a gluten-free diet; (2) one comment per person; (3) U.S. residents only. Most important is to make sure your comment provides a way for me to contact you. If your comment does not link back to an email address, blog or website through which I can get in touch with you (some past entrants have blocked their Blogger profiles), post your email address in the comment in the following format: "name[at]domain[dot]suffix."
The giveaway runs now through Sunday, April 25 at 11:59 p.m. Eastern Time. I’ll randomly select one winner the next day and will contact him or her by email. If I don’t hear back from the person with his or her mailing address by the following Tuesday at 8 p.m. Eastern, I’ll select another name.