The newest addition to the mix is Bobby's Burger Palace (2000 Route 38, 856-382-7462), serving comfort food from celebrity chef Bobby Flay. The Cherry Hill location is the chain's eighth (a spot in University City opened last year) and sits alongside Seasons 52 and Bahama Breeze.
As customers snake their way through the ordering line, an oversized menu on the wall provides the list of options. Burgers, whether beef, ground turkey or chicken, can be made "topless" - without bread - and fashioned with cheese, vegetables and condiments of choice. Ordering a sandwich "crunchified" nets you kettle-cooked potato chips atop the burger.
While the Palace also serves up milkshakes to chase the burgers, they're made in the same blenders as malteds, so we stayed away from those.
Seating was at a premium when we went - less than a week after opening day - and given that the food is both tasty and relatively inexpensive, I expect that to be the case for a while. I recommend that if you're in a party of multiple people, at least one group member should stake out a table while others stay behind to place the order.