Launching nationally this month from MillerCoors is Smith & Forge, a "just-sweet-enough" hard cider geared toward a male audience. Amber in color, Smith & Forge has 6% alcohol by volume (ABV) and is certified gluten free by the Gluten-Free Certification Organization. The Smith & Forge packaging features a black, bold orange, and antique white design and a distinctive blacksmith’s hammer icon that's designed to appeal to male beer drinkers. Smith & Forge is being sold in 16-ounce single-serve and four-pack cans as well as 12-pack 12-ounce cans.
These new ciders aren't the companies' first forays into the hard cider segment. MillerCoors owns Crispin cider, while Anheuser-Busch has two ciders as part of brand extensions: Michelob Ultra Light Cider and Stella Artois Cidre.