OK - health food it ain't. But General Mills gets props for introducing yet another cereal that has no gluten ingredients. (Get with the program already, Kellogg's.) The newest entry to the lineup is Sprinkles Cookie Crisp, with "the great taste of vanilla cookies and milk," as the package proclaims. The ingredients are as follows:
Whole grain corn, sugar, corn meal, brown sugar, corn cereal, salt, canola and/or rice bran oil, corn syrup, tricalcium phosphate, trisodium phosphate, natural and artificial flavor, Yellow 6, Blue 1, Red 40 and other color added. BHT added to preserve freshness.
A General Mills customer service representative told me that the new cereal is being introduced nationwide and will soon be listed on the company's website. As with the company's Kix cereals, Sprinkles Cookie Crisp is not specially labeled gluten free. However, the label does not state that the cereal is produced in a facility where gluten-containing foods are manufactured or on shared equipment.
I bought a box at the Acme market in Voorhees, New Jersey. Sprinkles Cookie Crisp also is available online at Amazon.com.